Télécharger le livre :  Multichannel Commerce
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This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond...

Editeur : Springer
Parution : 2015-03-23
Collection : Progress in IS
ePub

52,74