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Biographie et livres de Malcolm McDonald

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MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
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Téléchargez le livre : Marketing Plans
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Marketing Plans

Dave Chaffey , Malcolm Mcdonald , Hugh Wilson

Wiley

2024-03-19

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The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold...

47,69 €

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Ebooks de Malcolm McDonald en PDF et EPUB

5 Livre(s)
Télécharger le livre : Marketing Plans
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Marketing Plans
Malcolm Mcdonald , Hugh Wilson
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing....

Editeur : Wiley
Parution : 2016-09-26

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46,53 €
Télécharger le livre : Marketing and Finance
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Marketing and Finance
Malcolm Mcdonald , Brian D. Smith , Keith Ward
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and...

Editeur : Wiley
Parution : 2013-08-13

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35,76 €
Télécharger le livre : Key Account Management
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Key Account Management
Malcolm Mcdonald , Diana Woodburn
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing....

Editeur : Wiley
Parution : 2012-11-13

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45,31 €
Télécharger le livre : Market Segmentation
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Market Segmentation
Malcolm Mcdonald
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the...

Editeur : Wiley
Parution : 2012-11-05

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44,31 €
Télécharger le livre : Marketing Plans for Services
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Marketing Plans for Services
Pennie Frow , Malcolm Mcdonald , Adrian Payne
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship...

Editeur : Wiley
Parution : 2011-07-20

PDF, ePub

47,47 €