Boudewijn de Bruin is Professor of Financial Ethics at the University of Groningen, The Netherlands. He is a consultant with the financial services industry, has taught in various executive MBA programmes across the world, and is a regular contributor to the media. He runs a large project on Trusting Banks, with Alex Oliver (University of Cambridge) and financed by the Dutch Research Council (NWO), which draws together philosophers, social scientists, policymakers and finance professionals.