Tous les ebooks de la collection "SpringerBriefs in Business" - Springer

121 Livre(s)


Ajouter à ma liste d'envies Innovative Advisory Services in the Virtual World Manning Li , Jihong Liu How to effectively design and deliver virtual advisory services can be a mystery to many public and private organisations. This study examines the interesting phenomenon of providing virtual advisors to assist users in accomplishing their tasks in the digital world.... Editeur : Springer Parution : 2013-10-14 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Product Variety in Automotive Industry Marco Guerzoni This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large... Editeur : Springer Parution : 2013-10-02 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Communities of Practice and Vintage Innovation Francesco Schiavone This book focuses on the notion of “vintage innovation” and its application in various old technology-based communities of practice. Some communities of practice resist and react to technological change by adopting new technological products (“vintage products”) that... Editeur : Springer Parution : 2013-09-25 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies On China's Trade Surplus Tao Yuan China’s trade surplus is an essential question, but there are many popular misconceptions about it, a fact that prompted the creation of this book, On China's Trade Surplus. It will help readers to understand the manner in whichChina’s foreign trade andChina’s role in... Editeur : Springer Parution : 2013-07-19 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Bubble Theory Min Ding ?The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with... Editeur : Springer Parution : 2013-07-06 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Finance – Fundamental Problems and Solutions Zhiqiang Zhang As indicated by the title, this book focuses on fundamental problems in finance: a logical dilemma in valuation, stock valuation methods/models, risk valuation, and optimal capital structure. It presents an innovative approach to logic and quantitative reasoning... Editeur : Springer Parution : 2013-06-13 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model Kwang-Yong Shin The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second,... Editeur : Springer Parution : 2013-06-04 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Transnational Marketing and Transnational Consumers Ibrahim Sirkeci Transnational Marketing andTransnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the... Editeur : Springer Parution : 2013-05-17 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Vertical Price Coordination and Brand Care Dieter Ahlert , Benjamin Schefer Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with... Editeur : Springer Parution : 2013-04-03 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Strategy for Action – II Giorgio Gandellini , Alberto Pezzi , Daniela Venanzi The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage,... Editeur : Springer Parution : 2013-01-26 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Management of Alliance Networks Štefan Hittmár , Wlodzimierz Sroka Effective management is crucial to the success of the inter-firm cooperation, and may reduce the risk that is inherently associated with these strategies. If cooperative strategy is to be successful, managers must have knowledge of factors that should be taken into... Editeur : Springer Parution : 2013-01-06 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Co-creative Meeting Markus Hauser , Hanna Mandl , Christoph Mandl “Co-creative meetings” foster invention and innovation, and therefore enable innovative developmental processes in an organizational and inter-organizational context, including strategy development, product development, human resource development, R&D, and... Editeur : Springer Parution : 2012-12-14 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Family Firms Malin Brännback , Alan L. Carsrud ?This is the third in a series of casebooks on issues faced by families owning and managing a business. This volume focuses on the management of growth, decline, and transition in such firms. These cases are clustered together because family firms grow, decline, and... Editeur : Springer Parution : 2012-12-14 Collection : SpringerBriefs in Business PDF, ePub 49,57 € PDF ePub
Ajouter à ma liste d'envies Innovation Management in Knowledge Intensive Business Services in China Shunzhong Liu In a knowledge-based economy, the development of a particular type of services, knowledge intensive business services (KIBS), becomes one of the characteristic trends in economic evolution.Current research focuses mainly on service innovation in developed countries, but... Editeur : Springer Parution : 2012-11-29 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Options in Alliances Francesco Baldi The real options-based conceptual framework for alliance-making presented here responds to the challenge of developing a new metrics for managing strategic partnerships in the face of uncertainty. Such a framework involves: mapping (and selecting one of) the various... Editeur : Springer Parution : 2012-11-29 Collection : SpringerBriefs in Business ePub 49,57 €
Ajouter à ma liste d'envies Real Options and Strategic Technology Venturing Carayannis Elias G. , Caroline M. Sipp This book seeks to answer “why, when and how are real options used in strategic technology venturing?”This work tests for the role of real options in decision making involving three types of firms in decreasing order of technology-dependence – technology-driven (TD)... Editeur : Springer Parution : 2012-11-19 Collection : SpringerBriefs in Business ePub 49,57 €
Ajouter à ma liste d'envies Rock and Roll Fantasy? Ronnie Phillips, We are in an era where developments in both technology and musical style have coalesced to produce the greatest period of change in the music industry since the invention of recorded sound. Globalization, the Internet, and digital technology are now opening up... Editeur : Springer Parution : 2012-11-19 Collection : SpringerBriefs in Business ePub 49,57 €
Ajouter à ma liste d'envies Private Equity Targets Francesco Baldi Economics of private equity (PE). Empirical evidence on Italian manufacturing firms resorting to internal equity only to finance investments with positive NPV. Normative framework providing guidelines on how their entrepreneurial model (governance, gearing, growth)... Editeur : Springer Parution : 2012-10-24 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Transatlantic Science and Technology Sabine E. Herlitschka ??????Major societal challenges of a global nature include climate change, efficient energy supply, environmental sustainability, and health care. Science & Technology Policy (S&T) policy is an essential contributor to dealing with these challenges; moreover,... Editeur : Springer Parution : 2012-08-09 Collection : SpringerBriefs in Business ePub 49,57 €
Ajouter à ma liste d'envies Approaching Business Models from an Economic Perspective Guiping Lin , Wei Wei , Wuxiang Zhu Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business... Editeur : Springer Parution : 2012-08-09 Collection : SpringerBriefs in Business ePub 58,01 €
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