Description du livre
As more than 1.5 billion users log on to TikTok every month, the boundaries of fame are shifting. This mini book deciphers how the platform's algorithm amplifies ordinary creators and shapes a new cultural economy. Through concrete examples and recent data, the author shows how teachers, chefs or scientists become micro stars within niche communities. The study highlights the importance of authenticity and transparency, exploring parasocial relationships, the de influencing movement and the emergence of virtual influencers.
Aimed at marketers, creators and curious readers, the book lays out the economic opportunities and societal risks generated by algorithmic celebrity. Behind the scenes, it questions the platform's future in the face of regulation, the rise of AI and geopolitical tensions.
Publisher : Five Minutes
Collection : Échos du Quotidien
This book offers a clear, well documented framework for understanding why TikTok is no longer just a social network, but a laboratory where the very definition of celebrity is being redrawn.