Srikanta Patnaik is Director of Interscience Institute of Management & Technology, Bhubaneswar, India. Dr. Patnaik has published around 100 research papers in international journals and conference proceedings. He is author of 2 books and more than 80 edited volumes published by leading international publishers. Vincenzo Pallotta is Professor of Innovation Management and Product Development at the Swiss Applied Science University of Canton Vaud (HEIG-VD) in Yverdon-les-bains, Switzerland, and an Expert at InnoSuisse, the Swiss Federal Agency for support of innovation, Bern, Switzerland. Dr. Pallotta is also the co-founder of interAnalytics, a Semantic Technologies for Big Data and Customer Interaction Analytics startup in Geneva, Switzerland. He contributes as a Lean Startup coach, mentor and trainer to initiatives such as Startup Weekend, UP-NEXT, SeedStars World, Lean Startup Machine and Stanford’s Technology Entrepreneurship online MOOC. Kayhan Tajeddini is Professor of Strategic Management and International Business at the Institute for International Strategy, Tokyo International University, Japan. Dr. Tajeddini has published in premier peer-reviewed journals. His research interests include marketing, entrepreneurship, hospitality, and strategic management.