Vicky Katsoni is Professor in Tourism Marketing and e-Tourism modules at the University of West Attica, Athens, Greece, and Director of the Tourism Distant Learning Programs of the National Kapodistrian University of Athens, Faculty of Business and Social Sciences. She has published over 16 books on tourism, many chapters in edited volumes, and numerous papers in highly academic journals. She is President of the non-profit “International Association of Cultural and Digital Tourism” and Member of the Editorial Board of many journals in tourism and marketing. She has directed and participated in several European and National research projects and works as Expert, Evaluator, and Reviewer of projects requesting European Commission funding such as Horizon 2020, Erasmus + KA2, and Cost. Her research interests include e-tourism, tourism marketing, tourism destination strategies, DMOs, cultural tourism, tourism consumer behavior, and sustainability in tourism.