Louise Cummings is Professor in the Department of English ?and Communication and Associate Dean for Research in the Faculty of Humanities at ?The Hong Kong Polytechnic University. She teaches and conducts research in pragmatics?, clinical linguistics ?and public health. Publications in these areas include ?Language and Dementia (Cambridge University Press, 2020), Fallacies in Medicine and Health (Palgrave Macmillan, 2019), ?Reasoning and Public Health (Springer, 2015), and Pragmatic Disorders (Springer, 2014).